Is Asia the next chapter in your story?

Asia Next series

If Asia could be your next move, Asia Next can help make that move a sucess. Here we share nearly 20 years of experience and insights from the Fast-Track APAC community, designed to support your journey East.

Asia is teched up, mobile first, hungry for innovation, and transforming rapidly. No ambitious Western scaleup can afford to ignore what APAC offers. It promises much, but demands much too. Successful expansion depends on where you are on your journey as an enterprise, and where your mind is as an entrepreneur. Discover the milestones and mindset essential to making this a success by downloading the FastTrack guide to Asia Readiness.

It is no secret that Japan has a unique business culture, which can mystify and even deter those thinking of expanding from the West. And yet it promises massive opportunities for those who are prepared to respect these differences, and adapt to the culture. Our Spotlight on Japan offers advice and insights from some seasoned experts on how a Western scaleup can navigate these challenges and seize the opportunities of this uniquely rewarding land.

Having decided your Go to Market for entering Asia, getting the right financial operations in place is one of the critical considerations in making this move a sustainable success for any scaleup. This FastTrack guide provides a checklist of the essentials and what to consider, based on our seasoned experience supporting sales growth in the diverse markets of the Asia Pacific region.

From the agility and entrepreneurialism demanded in the early phase, to the repeatable and scalable operations involved in market maturity, the success of your Asian growth journey depends on how you build and support your teams on the ground. With insights on building and adapting culture and values, down to the systems, tools, and processes foundational to operations, this FastTrack guide offers insights from our experience growing sales by growing people in Asia Pacific.

A scaleup entering a new market is a startup again, and needs to arrive with a clear sense of who it is, what it offers and why anyone should care. Having a distinctive brand story and identity helps make this journey Eastwards a success. Without this clarity and conviction you risk being just another product on the shelf. This FastTrack guide shares insights from our experience building brands and accelerating sales on getting market entry right through brand-building and storytelling.

News

FastTrack brings Equativ to Japan: Changing the perception of Programmatic through Curation

Authored by Philip We are proud to announce our strategic partnership with Equativ, establishing the independent ad tech company in Japan. Our mission is to complement Japan’s thriving digital advertising ecosystem with Equativ’s innovative Curation capabilities. We are championing Curation in Japan to enable more direct and rewarding relationships. By streamlining and simplifying the buyer-seller […]

Programmatic’s coming of age: Welcome to a new era of curation and control

A new era for Adtech? At FastTrack we’ve spent the last 11 years partnering with AdTech and MarTech scaleups, bringing innovative technology to AsiaPacific. To be honest, it’s recently felt like genuine innovation in AdTech has stalled. There’s been a distinct lack of differentiation in terms of offer, and a lot of fragmentation across the […]

Entering Japan: How to prepare for the “Selling Ceremony”

We recently reflected on the renewed promise of Japan. How everything points to a renascent country open to innovation, and how ambitious European scaleups should take the hint from their US first-mover counterparts like OpenAI, and put Japan on their potential roadmap for growth. So much for why you might expand to Japan. We now […]

Scaling for Impact

Meet Alex Olmedo and Max Ziesemer from FastTrack. Environmental impact has become increasingly important to me. I have a deep love for nature, and have been exploring how I can do something personally fulfilling in terms of environmental sustainability. I’ve studied permaculture, I am a beekeeper, and I’ve started a few small-scale personal projects, and […]

Fast Track Impact Report 2024

As part of our ongoing commitment to the BCorp movement, we’re proud to announce the publication of FastTrack’s latest Impact Report. Joining a growing community of purpose-driven businesses, we continue to balance profit with purpose, prioritising the well-being of people and the planet while delivering long-term value. Thanks to our environmental and employee ownership initiatives, […]

Japan is trending again. What do top US investors and innovators know that you should?

The Japan paradox Japan has always been a paradox for outsiders. On the one hand it has a reputation for innovation with pioneering preeminence in hardware, consumer electronics and semiconductors, as well leading SaaS adoption in the APAC region. On the other, there’s a traditionalism, isolationism and a resistance to technological disruption that has baffled […]