Authored by Philip

We are proud to announce our strategic partnership with Equativ, establishing the independent ad tech company in Japan. Our mission is to complement Japan’s thriving digital advertising ecosystem with Equativ’s innovative Curation capabilities.

We are championing Curation in Japan to enable more direct and rewarding relationships. By streamlining and simplifying the buyer-seller dynamic we want to bring greater harmony to the digital advertising ecosystem and deliver better outcomes for brands, publishers and users.

This exclusive partnership follows our successful establishment of Unruly and MOBKOI in Japan in 2015 and 2019 respectively. I’m personally very impressed by what Equativ’s solution can deliver for advertisers and publishers, and excited about supporting the company’s growth in Japan. Its recent merger with Sharethrough makes it one of the world’s biggest independent advertising platforms.

Equativ has been serving Publishers since 2001 and is a pioneer of Curation. The moment feels right to bring its solution to a country that cares deeply about brand experiences, service and craftsmanship.

Japan has been underserved by Programmatic solutions, and Equativ’s Curation capabilities have the potential to change that. By carefully curating private marketplaces, with vendor and format neutrality, we can enable advertisers to scale their reach on the open web, but remain in control of brand safety and creative impact.

Equativ’s Curation capabilities combine programmatic scale with creative control. Japan, where service and craftsmanship is on a different level, provides the perfect market to showcase what Curation can achieve, taking special care of brands on the open web.

That’s our mission in Japan.

Big thanks to everyone who made it possible.